ThrillOut Accelerator

The program include a series of webinars, lectures and mentoring on how to use the ThrillOut platform and Lean business planner for musicians.

Course Outline

  1. Who is your fan, based on parts of the MIT's Entrepreneurship roadmap for startups - Who is your customer. (Week one)
  2. Business model for musicians "Direct-2-fan" (Week one)
  3. Inbound Marketing for musicians
    • Personas / Fan - your buying personas, who is your optimal fan (Week 2 exercise)
    • What is Inbound marketing for musicians.   (Week 3)
      1. Attract strangers and visitors to website and social media profiles
      2. Convert visitors to leads (potential fans)
      3. Close fans to loyal fans
      4. Entice your fans to become your promoters
    • Activities:  (Week 4)
      1. Blog with content, Video content,news, social media, keywords 
      2. Forms, Call-to-Action and landing pages - traffic analysis
      3. Email and workflows, analysis
      4. Events, motivate fans to become your partner and promoters of your campaigns, gigs and releases.
  4. Lean Business planner for musicians (week 5)
    • Create a lean business plan for musicians / artists / bands (Week 6)
    • Build, measure, learn (test new material among fans)
  5. ThrillOut Academy - Use of the ThrillOut platform (Week 7)
    • Collaboration room
    • Projects
    • Build teams
    • Build your ecosystem (fanbase)
    • Direct-2-Fan 
    • Live streaming ThrillOut Live
    • Catch fan data
  6. Intellectual Property Rights (IPR) - your most important assets. (Lectures with legal experts, Week 8) 
  7. Distribution of music, streaming, Royalties (Week 9)
    • Lecture with experts (Phonofile, Tono)
    • New possibilites with Kobolt, AWAL, UnitedMasters
  8. Funding of projects (Week 10)
    • Fan funding (Crowdfunding) of projects
    • Equity funding, let fans hold shares in your band- / artist company
  9. Lectures (invited mentors) Week 11 
    • Music management
    • Music business strategies (music schools)
    • Success stories bands
  10. Exam (Week 12)
  11. Mentor program for hire (selection)

Future topics:

  • General Data Protection Regulations (GDPR), Big Data, Blockchain and smart contracts, AI, Machine learning, and more...
  • Motivation, Failures.